Podcasts are the New Black for Consumers and Advertisers
Two months ago my commute increased from 30 minutes to an hour as I embarked on a new career path at InkHouse. The longer drive proved streaming Spotify to be a drain on my data package, while the...
View Article4 tips to get you started with podcasts
In my previous post I detailed the rise of podcasts as a storytelling medium due, in part, to Serial, a breakthrough success that attracted more than 5 million downloads and streams of the series. In...
View ArticleMarketers Need to Create Ephemeral Content Right Now
It was five years ago when I started my career in social media marketing, and the marvel of posting witty, geeky content to show my love of all things Internet-y has come back to haunt me on the...
View ArticleFour Ways to Discover the Right Podcast Audience
Now that I’ve dubbed myself the “Podcast Queen” of InkHouse, it’s only fair that I follow up with my third installment on the topic, which is where your hard work will truly shine. In previous posts...
View ArticleThree Tips for Bringing Holiday Magic to your Social Campaigns
‘Tis the season where people everywhere are decking the halls and hitting the malls for all things holiday-related. For marketers, it’s the season to drive products and services into the spotlight to...
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